Lauren Sweeting
Strategic Program Manager with proven track record of operational excellence in complex environments, specialising in cross-functional collaboration and transformational change through relationship building. Passionate about driving innovation while bringing clarity to complexity.
Professional Journey
Program Manager and Producer, Marketing and Communications
Self-Employed
March 2024 - Present
- • Lead complex cross-functional programs and media campaigns across organisations
- • Provide strategic direction and program management expertise
- • Manage full-cycle production from briefing to delivery for a portfolio of initiatives
Freelance Integrated Producer
ASOS
March 2024 - November 2024
- • Pioneered cross-functional collaboration model uniting 50+ stakeholders for Summer of Sport campaign
- • Delivered campaign performance above benchmarks
- • Created staff-generated content initiative achieving stellar engagement rates
Senior Integrated Program Manager, Creative Lab
MATCHES
May 2022 - March 2024
- • Led transformation to in-house agency model through stakeholder engagement
- • Drove company-wide Adobe Workfront & JIRA adoption via collaborative approach
- • United siloed teams to enable high-impact revenue-driving campaigns
Senior Corporate Communications and Content Executive, Brand
Lyst
November 2021 - May 2022
- • Built relationships with data science and engineering teams
- • Developed data-driven frameworks for strategic decisions
- • Created coherent corporate tone of voice internally and externally
Featured Projects
Summer of Sport Campaign
Cross-functional program uniting 50+ stakeholders for Summer of Sport initiatives.
In-House Agency Transformation
Digital transformation project launching new creative production ecosystem.
Corporate Communications Strategy
Data-driven communications strategy increasing brand voice.
Global Sneaker Launch Campaign
Program managed global marketing campaign across multiple territories with six global agencies.
Creative Conversations Podcast
Launched successful podcast series while managing global Vogue channels content.
Skills & Expertise
Program Management
- • Portfolio management
- • Risk assessment
- • Change management
- • Operational delivery
- • Ambiguity navigation
- • Adaptive planning
Strategic Planning
- • Roadmap development
- • Resource allocation
- • Stakeholder alignment
- • Strategic communications
- • Marketing strategy
- • Process optimisation
Leadership & Collaboration
- • Cross-functional coordination
- • Matrix organisation leadership
- • Stakeholder management
- • Team coaching & mentoring
- • Change management facilitation
- • Relationship building
Operational Excellence
- • Process simplification
- • Scalable solutions design
- • Operational problem-solving
- • Continuous improvement
- • Implementation management
- • Systems optimisation
Communication & Influence
- • Executive stakeholder engagement
- • Strategic partnership development
- • Cross-cultural communication
- • Influence & negotiation
- • Presentation skills
- • Change communication
Professional Development
- • Continuous learning
- • AI safety awareness
- • External engagement expertise
- • Industry knowledge acquisition
- • Proactive knowledge seeking
- • Professional growth mindset
Let's Connect
Looking for a dynamic program manager to drive your next initiative?
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